Privacy
Your people are kept on your phone, and in your iCloud if you turn on Keep in iCloud. We never see them. There is no account: Apple takes the payment and tells us about your plan, nothing else. Birdie has no analytics, no ads and no tracking, and we sell nothing.
Updated 27 October 2026.
Where Birdie keeps things
The names, birthdays, photos and notes of the people you add, your own birthday and photo, your reminder time and the videos you record. Birdie keeps them on your iPhone.
Keep in iCloud is a switch in Birdie, under You, Privacy. It is off until you turn it on, on each iPhone. Off, your people, notes and videos are kept only on that iPhone.
On, the same things are also kept in the private part of your iCloud, and they show up on your other devices with the same Apple ID where Keep in iCloud is on. Apple stores them under its terms. We can't read them and never receive them.
Turn Keep in iCloud off and that iPhone keeps everything; your iCloud keeps its copy too. To delete that copy, tap Remove from iCloud under the switch. Your other devices with Keep in iCloud on lose Birdie too when you do. If you turn iCloud off for Birdie in the iPhone's Settings or sign out of iCloud while Keep in iCloud is on, iOS takes the synced copy off that iPhone. It stays in your iCloud and comes back when you turn iCloud on again with the same Apple ID.
Birdie's widgets read a copy on the same phone: the names, the next birthdays and the faces. It holds no years of birth and no notes.
Contacts
Birdie reads only the contacts you give it access to, to show their birthdays. For each person you add it keeps the name, the birthday and the photo, the same way as everything else above. The rest of your contacts stay in Contacts.
Camera, microphone and photos
The camera and microphone record your birthday video. Photos you pick are used for the faces in Birdie. Birdie adds a video to your photo library only when you tap Save to Photos.
Asking for a birthday
When you ask someone for a birthday, the names and the dates you already have travel inside the link, in your chat. So does your own birthday, the day and month, never the year, if you entered it in Birdie: the person you ask sees it after they answer. The faces go separately, yours with them: Birdie locks them with a key that only the link carries and keeps them in Birdie's part of iCloud. Birdie on your iPhone deletes them once the answer comes back, when you tap Delete everything, or after 30 days. Apple stores them under its terms. Without the link nobody can open them, us included. If you delete Birdie before then, the locked faces stay in iCloud. Write to us, without the link, and we delete every set of locked faces older than 30 days, yours with them. If your iPhone isn't signed in to iCloud, the link goes without faces.
When the person you asked answers in Birdie's App Clip, the clip leaves your name, your birthday (day and month) and your face on their iPhone, in a place only Birdie can read. If they install Birdie, it adds you to their people once and deletes what the clip left. Nothing of it reaches us.
Sending a video
When you send a video, iOS hands it to the app you pick, and that app's privacy terms apply from there.
No account
Birdie has no sign-in. Your name and your birthday stay on your iPhone, and in your iCloud with Keep in iCloud on. Nothing about you is sent to us.
Payments
Apple takes the payment. We never see your card. When you buy a plan, Apple tells our server about it: which plan, whether it's active, when it renews or ends, whether it renews on its own, Apple's number for the purchase, and whether it was a test purchase. Nothing in that says who you are. The plan belongs to your Apple ID: Apple restores it on a new iPhone and shares it with your family.
Reminders
Reminders are notifications your iPhone schedules for itself. Nothing is sent from a server.
Backups
If iCloud Backup or a backup to your computer is on, iOS includes Birdie's data in it, under Apple's terms.
Deleting your data
In Birdie, go to You and tap Delete everything. Birdie removes your people, notes, videos and your profile from the phone, and with Keep in iCloud on, from your iCloud and your other devices too. There is no account with us to delete.
Apple keeps telling us about a plan until it ends, so the record of a purchase stays with us: the plan, its dates and Apple's number for it. We delete it a year after the plan ends, or for a plan paid once a year after Apple's last message about it. With Keep in iCloud off, your iCloud keeps any copy it has; Remove from iCloud deletes it. Deleting the app removes Birdie from that phone only. We hold no copy of your people.
Children
Birdie is not made for children under 13.
The website
birdie.day is hosted by Vercel. Like any web host, Vercel keeps request logs: your IP address, the time and the page you opened. When you open an ask or an answer link, the part after the # stays in your browser and never reaches Vercel, so the names and dates in it don't either. The site sets no cookies and has no analytics. Birdie's server, api.birdie.day, runs on Vercel too and keeps the same kind of request logs.
Cut-outs
The photo you pick on birdie.day/cutouts stays in your browser. It is cut on your device and never sent to us or to anyone, and nothing is kept once you leave the page. The cutter's files, about 14 MB, come from birdie.day like the rest of the site.
The waitlist
Before Birdie is out, you can join a waitlist on birdie.day. We keep your email, whether you have an iPhone or Android, how you say happy birthday now, if you tell us, the campaign name in the link you came from (for example forgot, so we know which video brought you, with no tracking), which version of the waitlist text you agreed to, and when you signed up and confirmed. No IP address.
We send you one email with a link to confirm. If you don't confirm, we delete your address after 7 days. Once you confirm, we write to you once, when Birdie is out for your phone, and delete your address 30 days after that email. Every email has a link to leave the waitlist, which deletes your address right away.
Who is responsible
ThurauX Ventures UG (haftungsbeschränkt), Hindenburger Str. 55, c/o Thurau, 21629 Neu Wulmstorf, Germany, makes Birdie and is responsible for the data described here under the GDPR. Write to hello@birdie.day. More in the Impressum.
We handle five things ourselves, and each for one reason. The record of your plan, to give you the Birdie you paid for (a contract with you, Article 6(1)(b) GDPR); we keep it as long as Deleting your data says. The request logs of the website and our server, to keep them running and safe (legitimate interest, Article 6(1)(f)). The locked faces of an ask, so the person you ask sees who you mean (legitimate interest, Article 6(1)(f)); they are deleted as described above. Emails you send us, to answer them (Article 6(1)(f)); we keep them as long as we need to answer you. The waitlist, because you asked us to write to you (your consent, Article 6(1)(a)); you can take it back any time with the link in our email, and we keep it as The waitlist says. Everything else stays on your iPhone and in your own iCloud, and we never receive it.
Four companies store this data for us. Apple runs iCloud. Vercel runs the website and our server; our server runs in the United States, near Washington, D.C. Neon runs the database behind it, also there, on Amazon Web Services. Resend receives the emails you send us and sends the waitlist's emails, in the United States too. All four are US companies and move data from the EU under the EU-US Data Privacy Framework or the EU's standard contractual clauses.
Your rights
You can ask us what we hold about you and get a copy, have it corrected or deleted, and restrict or object to how we use it. Write to hello@birdie.day. You don't need us to delete: Delete everything removes what's on your iPhone, and Remove from iCloud clears your iCloud. You can also complain to the data protection authority where you live or work.
Changes and questions
When this page changes, the date at the top changes with it. Questions go to hello@birdie.day.